Cool City Challenge is headed up by David Gershon, CEO of Empowerment Institute, and one of the world’s foremost authorities on behavior change, community engagement and large system transformation. He has assembled a world-class team of experts to support its implementation, research and scaling including Lawrence Berkeley Labs, Stanford, UC Berkeley, UC Davis, and World Wildlife Fund.
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What would it look like if a robust demand-side intervention in California’s communities was brought to scale? Here is an historical account from the future for the Cool City Challenge. Hopefully it will look just like this in 2020.
Cool City Challenge won the NASA/Sustainable Silicon Valley global competition as “the most outstanding solution in addressing human impact on the planet's sustainability.”