“Cool Corporate Citizen is extremely well thought through and I highly recommend it to any company that wants to engage employees in a meaningful and powerful way on the issue of climate change. We ran a very successful Global Warming Cafe workshop that attracted 125 employees before we had to close out enrollment. Out of this workshop we formed 15 Low Carbon Diet EcoTeams to help our employees reduce their personal carbon footprint and then transfer this knowledge back to the company. Many of these EcoTeams have taken the program out into their communities.”
– Sarah Severn, director, Corporate Responsibility Horizons, Nike
Cool Corporate Citizen is a three-part program built around a set of carbon reduction behavior change tools. Simply, the company reduces its carbon footprint (corporate social responsibility), and then empowers employees and community residents to do the same (corporate social engagement).
Our civilization’s central organizing project is to transform our adverse impact on the climate system before we reach an irreversible tipping point. To accomplish this transformation requires a boldness, innovation, and speed unlike anything humanity has ever faced. To succeed in this extraordinary venture demands all hands on deck. The Cool Corporate Citizen program is an opportunity for business to make a major contribution to this planetary transformation. It moves beyond corporate social responsibility—“I minimize the harm that I do” into corporate social engagement—“I maximize the good that I do.” It invites businesses to become social innovators and change leaders in a way that benefits all of their stakeholders and the planet.
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The following three-part process is done in parallel with each part reinforcing the other.
Part 1: Reduce business operations and employee carbon footprint.
“More than ever, people want to know about companies’ corporate citizenship efforts, and they will form opinions of a company’s brand and reputation based on those efforts. Sophisticated companies will move beyond merely writing checks and doing short-term cause-related promotions to creating deeper social commitments. These activities should be long-term, credible and integrated into companies’ overall business strategy, and they should involve consumers, employees and communities.” – Cone Corporate Citizenship Study
The Cool Corporate Citizen program provides a substantive opportunity to meet this need. A company can benefit in the following ways.
This is Empowerment Institute’s leadership certification with a focus on implementation of the Cool Corporate Citizen program. You will learn how to customize the program to the unique employee engagement and sustainability needs of the company, lead employee engagement workshops (Global Warming Café), train EcoTeam leaders in how to facilitate the Low Carbon Diet EcoTeam meetings, build internal capacity to lead EcoTeam leader trainings, and bring the program to the community, and provide on-going consultation as the program progresses. Click here for more information on the certification program. Empowerment Institute also provides the above Cool Corporate Citizen services directly to companies. To schedule an interview to learn more click here.
Low Carbon Diet:A 30 Day Program to Lose 5,000 Poundsby David Gershon
The core tool of the Cool Corporate Citizen program.
Click here to purchase the book
Learn about the social change framework and research underpinning the Cool Corporate Citizen program in David Gershon’s award-winning book Social Change 2.0: A Blueprint for Reinventing Our World. Chapter 11 of the book is a case study of the Low Carbon Diet behavior change program and Cool Community empowerment model on which the Cool Corporate Citizen program is based. This chapter has been excerpted as a six-part series in the Sustainable City Network listed below:
Part One: Low Carbon Diet and the Cool Community
Part Two: An Inconvenient Truth Finds a Convenient Solution
Part Three: Instead of Cursing the Dark, Light a Candle
Part Four: The Global Warming Café
Part Five: Taking a Cool Community to Scale
Part Six: The Cool City Challenge
Click here to purchase Social Change 2.0
Beyond Corporate Social Responsibility to Corporate Social Engagement
“We’ve always believed that we are more successful when we work together with our stakeholders towards common goals. Cool Corporate Citizen is a great opportunity to act on that belief holistically - through our own actions as a business, our employee volunteerism program and our outreach into the local community - all in an effort to raise awareness and change behavior related to greenhouse gas emissions.”– Mike Dupee, Vice President, Corporate Social Responsibility, Green Mountain Coffee Roasters