The purpose of the Low Carbon Diet behavior change program is to empower individuals to reduce their carbon footprint. Originally designed as a successful team approach, it has now been adapted by Empowerment Institute into a coaching program. In this format clients have a coach guide them through the process of identifying, recommending and even implementing actions to help them reduce their carbon footprint.
The Low Carbon Diet Coaching Program is manageable, quickly implemented and has the potential to be a profitable business or addition to an existing business. Its handbook provides a program structure, describes potential clients, offers a pricing framework, and provides strategies for marketing to different audiences. This is complemented by training in the Empowerment Institute’s coaching methodology to enable behavior change. Bringing this behavior change program and coaching methodology together provides a coach with a unique value proposition and opens up a whole new category of green business.
Professional coaches have a unique role when assisting others in achieving their goals. The premise of most coaching models is that individuals know what they want and hires a coach to support them in bringing this desire into reality. However when it comes to the environment it is more complicated. Individuals at best only have a vague sense of what they want—“lower their carbon footprint” or “do less harm to the environment.”
For an individual to lower their carbon footprint they need to identify what their current behaviors are that could be changed, decide which actions to take, implement these actions, and finally establish the structures and habits to sustain these changes over time. That’s a lot to ask of a person wishing to do the right thing but also leading a busy life.
This is where the Low Carbon Diet Coaching Program comes in. It systematically helps individuals identify their carbon footprint, translate this knowledge into action, and sustain these behavior and household system changes over time.
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Empowerment Institute certifies individuals to lead the Low Carbon Diet Coaching Program. This program consists of a Low Carbon Diet Coaching handbook including the initial carbon footprint assessment tool, detailed scripts for three different coaching formats, resources and supplementary education to enhance each action in the Low Carbon Diet book, insights into potential audiences for this program and practical marketing strategies. This is complemented by empowerment coaching skills to support the client in making and sustaining the behavior changes. Click here for more information on the certification program.
Low Carbon Diet:A 30 Day Program to Lose 5,000 Poundsby David Gershon
The core tool of the Low Carbon Diet Coaching Program.
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Low Carbon Diet Lifestyle, What Will It Take?
Enlightened Social Action.
Social Change 2.0 on KEXP fm in Seattle
"David Gershon has created a step-by-step program, à la Weight Watchers, designed to reduce a person's carbon footprint. . . . Replete with checklists and illustrations, this user-friendly guide is a serious attempt at changing American energy-consumption behavior. . . . The timing for a book offering day-to-day solutions to an overwhelming global problem couldn't be better."
— The Christian Science Monitor